Jaydan's story.

The start

Jaydan was studying to be a paramedic and training for everything else: bodybuilding, rugby, boxing. He took supplements like everyone did, and read the labels like almost nobody did. Most of them told him very little.

Why Hercules

He wanted a product with every ingredient at the dose the research used, and every dose on the label. He couldn't find one, so he made one. That became Hercules.

The formulating is still the part he loves. Reading the studies, arguing over a dose, saying no to an ingredient that only looks good on a label. Every Hercules product still starts at his desk.

The setback

Then health issues stopped him training. The weight went on fast, 40kg of it, until he was 135kg. The business kept running. For a while he didn't.

The turning point

He decided to change when he found out his daughter was on the way. Not for a photo and not for a deadline. He wanted to be the dad who could keep up with her.

Today

Thirty-five kilos are off since. He's back in the gym, and the goal isn't the perfect physique any more; it's staying active, showing up, and training hard when he can. The products are the ones he takes himself.

Education first

Jaydan would rather explain an ingredient than sell one. That's why every product page shows every dose, why the guides exist, and why he answers questions on Instagram and TikTok most days. If you want the results badly enough, the information is all there.

The promise

Hercules exists to reveal the inner Hercules in you, and the results you deserve. No shortcuts, nothing hidden.